ABOUT ME

Jeff Cooper’s weight loss journey began on the couch with a tub of ice cream in his hands while watching Bruce’s Extreme Weight Loss episode back in 2014. He fully understands and lived the daily struggles of emotional eating and self-sabotage. Jeff was so inspired by Bruce’s story that he decided to draw a line in the sand, stop the exhausting yo-yo dieting, and get fit and healthy once and for all. In the first year of Jeff’s journey, he lost 50+ pounds and has kept it off ever since.

Now at 50 years old, Jeff is in the absolute best shape of his life. He lives what he teaches and is super-passionate about challenging and helping others achieve things they initially thought were impossible. Jeff has helped numerous people, young and old, gain control of their lives by teaching them how to build mental toughness, instill a strong growth mindset, how to properly fuel their body, and live an active life of integrity.